Golf Club Design
Golf Club Development
Sourcing & Consulting
A.S.I - Art . Science . Ingenuity
Model: Einstein Woods
Material/Mfg: 6-4 Titanium Driver, 17-4 Stainless Fairway & Hybrid Woods – with Adjustable Weights
Introduction: 2006
Einstein – what a terrible name for a driver and matching woods. The A.S.I. concept was developed for Golfsmith’s Elite Clubmaker’s Program with customization to the n’th degree. The hosels were designed to be adjustable for face and lie angle while a series of weight ports permitted static and swing weight customization for the final club specifications. Golfsmith had some clubfitters selling custom fit Einstein drivers for as much as $600.
Model: Van Gogh Wedges
Material/Mfg: Investment Cast 304 Stainless Steel
Introduction: 2006
The ASI wedges were a family of four distinct lofts cast in a very soft 304 stainless steel with the intent to have the hosels adjusted for complete wedge set customization. Maintaining a teardrop face profile and traditional blade back design each wedge was accommodated with a loft/sole bounce medallion that was appropriate for the spec that had been built for the customer. For example, a 56° sand wedge with 12° of bounce could have the loft adjusted to 53°, in which the bounce would then result in 9°, or the head could be weakened to 59° with a 15° bounce resulting from the adjustment. In either case a loft/sole bounce medallion was installed in the head to reflect the new specs of the wedge.
Model: Artist Series Putters
Material/Mfg: Investment Cast 304 Stainless Steel and 100% CNC Milled Aluminum – with Adjustable Weights
Introduction: 2006
Each ASI putter was named after an established artist ranging from classics such as Rembrandt and contemporaries such a Warhol. The name was a reflection of that particular artist’s place in history. Each putter was produced out of soft metal for incredible feel and ease of adjustability. Like the rest of the ASI family a series of weight ports permitted installation of weights ranging from 2.5-9 grams in each port. The ports could also be used empty with a set screw securing its opening for a clean cosmetic presentation.